Privacy Policy

Your privacy is important to Smile Magic. This Privacy Policy covers how we collect, use and disclosure of personal information we receive from users on our website. This statement applies to information collected throughout the website.

What insurances do you accept?

While using our site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include name, telephone number, date of birth, and time/date of your requested appointment.

Our website only collects personally identifiable information (“PII”) with your consent. Collection of PII occurs if you register for an appointment on the website or use other features and resources on the website. You may visit our website anonymously, but that may prevent you from engaging in certain website features or services. The PII we may collect includes the following:

• First Name
• Last Name
• Telephone Number
• Email address
• Date of birth

Personal information collected (Non-PII)

Our website may collect non-personally identifiable (anonymous) information (“Non-PII”) from visitors. Non-PII cannot identify a specific individual unless combined with Personally Identifiable Information and We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website. Examples of Non-PII that may be collected by the website or required to provide the Services, including:

• The domain name from which you access our site
• Your IP address
• Time and date of your visit
• Referring web page
• Links that connected you to the website

How we use your information

Non-PII that we collect is used to improve marketing and sales efforts, better connect website visitors with services/providers, and connect services/providers with potential patients. This data helps us to analyze which information is most helpful to visitors so that we can constantly make our website more informative and user-friendly. If you elect to provide PII, we may utilize such data to better contact you by telephone or other means. If you do not wish to be contacted again by a representative you should specifically request that.

How the information is managed and protected.

We are committed to ensure that your information is secure. Personal information about you is held in secure practice databases. The information is not accessible to the public, only authorized members of staff have access to it. Our computer system has secure audit trails and we back up information routinely. We will never sell or share your PII with any 3rd party.

We will not associate any data gathered from this site with any Personally Identifiable Information from any source, unless you explicitly submit that information via a fill-in form on our website.

How a user can access and control the information.

If you have questions about accessing or updating information we have on file about you, please contact us directly.

We reserve the right to make changes to our privacy policy. Please be aware that our Privacy Policy may be changed by updating this page. Contact Us

For more info about HIPAA:

Office of Civil Rights
200 Independence Ave. S.W.
Washington, D.C. 20201
202-619-0257 | 877-696-6775

Privacy Officer:
Sharalyn Fichtl
214-543-8600